When the topic of web design comes up in conversation, people often only consider what they see on the webpage. Although webpages do cover a vast majority of what web design is, it's far from the entire picture. Designing web pages also includes all the technical stuff we don't see as consumers, like interface design, standardized coding, and other proprietary software. Another aspect of web design people often fail to consider is the overall accessibility and aesthetics of a website. Have you ever thought to yourself while browsing a site, "this website looks ugly" or "I hate how I can't find their services page'? This may seem like a no brainer, but you would be surprised how many businesses overlook this aspect of design.
As we mentioned earlier, user interface design or UI design for short is all the work going on behind the scenes customers don't see. Good UI design cuts all the unnecessary fat that would otherwise make the user's interaction unenjoyable. An example of this would be making sure noninvasive materials are kept to a minimum. The designer duties also include making sure it's easy for customers to find what they are looking for on your site. It's the goal of the designer to understand what the user needs and provide them with the easiest route to acquire the information they are looking seeking.
What we think of when we see a webpage is the clearest idea to describe what we can provide with UX Design. The user experience (UX) encompasses the human-computer interaction with webpages and other content found on your site. All the aesthetically pleasing aspects such as colors, graphics, or the layout of your website would all fall under this category. With UX, it's the goal of the designer to think of the customer first and how they would directly be interacting with your website. Proper placement of ads, services, descriptions, and tabs are all essential aspects of UX design, and all play a key role in what makes a good website.
Without graphics, most websites would be boring text on a screen describing what you are offering. Graphics include pictures, colors, videos and pretty much everything else you can think of that isn't text. The right graphics can make or break a website and can also be the difference if someone clicks further into your website or not. They say don't judge a book by its cover, but the same can't be said about websites, and customers will judge your website. To create the most user-friendly and aesthetically pleasing experience graphics are essential for turning any "ok" website into a website your customers will remember.
Lastly, customer engagement deals with the methods your customer will use to interact with your business. Live chats are one of the most prominent examples of this and often serve as direct lines that contact one of your staff members. Another huge aspect of the user experience is social media plug-ins. With the rise of social media in recent years, a company’s lack of presence on a site can be the nail in the coffin that sends a customer elsewhere. It's crucial to actively engage with your customer's and provide areas for your customers to engage with each other. We also offer seo services.