Search engine optimization (SEO) is the process of getting your links higher in search results through organic, natural, and free means. Yes, that means there’s no pay-to-win here ladies and gentlemen. Major search engines such as Bing, Google, and Yahoo have millions of search queries daily with equally as many businesses fighting for their position at the top. SEO targets different kinds of specific searches for images, videos, or phrases so they can bring potential customers to your website. For example, if you specialize in cleaning services in Houston. Rather than putting "cleaning services" in your list of keywords, it would be more useful to you to use the phrase "cleaning services Houston" to lead customers to your website.
Have you ever wondered how search engines find which websites are relevant to your search? They use a method known as crawling that use bots to collect details on every site such as keywords, images, and titles to find which is the best website for you. We have a unique understanding of how these systems work, which gives us the unique ability to reverse engineer these techniques so you can appear as a better result for searches.
We would consider keyword optimization the bread and butter for SEO. Keyword optimization analyzes key phrases or words in searches so they can drive traffic from search engines to your website. Whether its paid or organic searches, if the right words aren't chosen to drive traffic to your website, customers will never find your business. Keyword optimization isn't always a set-it and forget-it type of thing. Optimizing keywords should be an ongoing process, with different words and phrases being added or taken out regularly. For example, if it’s the holidays you might want to add words surrounding this time of year. While other times, you might not want them on your list of key phrases.
SEO professionals might not often consider the user experience as a part of their job. However, as search engines have become more elaborate SEO has had to evolve with it. It's no longer as simple as jamming the keywords as many times in your website as possible. Our team, unlike other digital marketers, have realized that the user experience is just as crucial to SEO as it is to UX design. Search engines only record so much data about a user's browsing habits and often don't understand reasons why customers may leave your site. With the user's experience covering the back end of SEO, it leads to an organic transition from user's interacting with search engines, to engaging with your website.
Search Engine Rankings
Search engine rankings are very much like the top ten list you had in high school, how the top ten list were the top performers in your class. These search engine rankings consider the top positions as the most visited and relevant websites for your search queries. Algorithms decide if the websites info, purpose, and even quality are right for you. Our understanding of how these algorithms work gives us an advantage over the competition so we can tailor your content to be more applicable to specific searches. Check out our next service reputation management.