Online reputation management or ORM, can determine how others view your business on the internet, but why is your online reputation so important? Well did you know that the top five rankings on google receive over two-thirds of all clicks. That's a lot of attention, so if the tops links popping up for your business are bad, customers only see negative information about your business. With ORM, however, we make sure that your links or other favorable third-party material appear first above all this harmful content. ORM maintains a positive perception for your business so you can continue attracting customers.
Unlike normal public relations for a business, online public relations mainly focus on comments and threads that are less than desirable for your business. We ensure that comments and threads discussing your company remain positive. With our knowledge of content marketing and SEO, we make sure negative reviews, comments, or images never appear on customers search queries. Additionally, we make sure proper channels are available so you can keep open lines of communication with your customer base. On a faceless platform such as the internet, customers respond positively to the few businesses that have an active online presence.
Have you ever heard of the saying there is no such thing as bad publicity? Well, the same can't be said about negative complaints and reviews. Nowadays, customers actively research products and services before they buy. Which means if one lousy review stands-out to them, customers will only focus on what others have negatively said about your business. Our online reputation services can make sure that these reviews don't appear first or at all on threads if you desire. Don't let one bad review stop hundreds of customers from choosing your business, especially if the experience was out of your control.
The public's perception of your company can make or break your business. Chances are if word gets out of an experience, society frowns upon it can spell the end for a thriving business. So, when videos, social media posts, or images go viral that you don't want the public to see. We quickly hop to the internet to make sure all this negative publicity doesn't tarnish your business. We want all our clients to remain in the best possible light, which in turn reflects positively on our business. Depending on how you wish your business to be viewed, our reputation management team can handle any negative press thrown your way.
One significant part of our reputation management services has to do with your overall web presence. Unlike public relations and perception, your web presence focuses more on your content rather than the content others post about your business. Your website, profile page, social media pages, and blogs all are considered your web presence. Part of maintaining your reputation is making sure all these platforms share the same universal language, ideals, and themes you want your business to reflect. When even one of these mediums is out of sync, the public will quickly point it out and scrutinize your company even if it was a typographical error.