One of the most essential aspects of SEO and digital marketing as a whole is your Google-business-listing. There’s no reason to argue how influential Google is on the internet. The fact of the matter is if customers can't find you on google. Odds are they won't pursue searching for your business any further. So, when customers search for businesses on Google, often the top five companies pertaining to their search are usually the ones they hire. Our goal is to craft a system that ensures you show up as one of the top five links every time.
One of the core aspects of your Google-business-listing is making sure you appear as one of the top five links on their search results. If you didn't already know research shows that these top five links alone receive over two-thirds of all clicks after initial search results. Our tendency to go with the first choice also translates to our search habits, but this habit doesn't have to be a bad thing. With our knowledge of Google listings and how their algorithms function. We can craft a list of key-terms, strategizes, and methods so you can appear at the top of Google’s search results.
Google Knowledge Graph
When potential customers search for your business word for word, the Google knowledge graph is probably the first thing they see after hitting search. This graphic contains almost all the immediate information necessary to contact your business, including addresses, website links, and phone numbers. As a business, you want to make sure this graph is filled out as much as possible with reviews, contact information, and even directions so customers can find you better. From a marketing perspective, we also want to fill this area with flattering pictures of your business and hopefully, stellar reviews highlighting your thriving business. Similar to search results, it's our goal to make sure your graph appears as one of the first ones to attract more traffic to your business.
Google Local Park
Instead of searching for your business directly, if a customer’s search was more general, such as "cleaning services Houston." A list of cleaning services in the Houston area will begin to be listed out. Unlike your personal Google knowledge graph, this list will only show a business' name, address, and phone number. Google local park is equally, if not more important than your knowledge graph because unlike your graph, which is personal to you. Google local park lists all your competition as well. Unfortunately, local park listings show even fewer results depending on the individuals' settings, so it can be even more challenging to make the top results.
One of the final pieces of your Google-business-listing is your listing on Google Maps, Google's separate GPS app. Customers can visit this section of Google equally as much to search for potential services. When individuals search for companies, a similar listing to Google local park will appear to show business results in their immediate area. Unfortunately, a customer’s location is considered in this application. However, the more favorable or well-reviewed businesses will still appear at the top of search results as well. Since reviews matter in search results, therefore its key to make sure you're topping all of Google's listings.