Digital marketing is a unique brand of marketing that thanks to the introduction of the internet only has recently emerged in the last few decades. Lead generation, web design, and SEO all encompass this umbrella term, but digital marketing is much more outside of these services. If these marketing strategies have done all they can for your company, some businesses need a little more to push them to the top. Consulting can come in hand and can provide individuals with further strategies to bolster their online presence, such as paid media, mail listings, or campaign managing.
One strategy and one as old as marketing itself are paid media. This process involves paying a third party or entity to broadcast your messages or services. Examples include advertising on Facebook, videos ads on YouTube, or paid links that make you appear at the top of relevant search results. It may sound counter-intuitive to purchase paid media when much of digital marketing can be done for free. However, combined with media, you already own, such as your websites or established social media accounts. Paid media can be one of the quickest ways to increase traffic to your respective businesses.
Social Media Presence
With over 1 billion active users signing onto Facebook daily, it's marketing suicide not to be on at least one social media website. From Instagram to Facebook to Twitter, social media has taken over the digital landscape since it's boom in the early 2010s. Making sure your business has an established presence on the social media website of your choice is key to maintaining a thriving business and communicating with your customers. Aside from traditional search engines, literally billions of people flock to these websites for the latest reviews, thoughts, and opinions on various businesses and topics. Having a social media presence is crucial to steadily grow your business as you pursue your digital marketing campaign.
When we talk about mail listings, we don't mean the endless stream of envelopes arriving in your mailbox, we all know customers throw away. With digital marketing, we can directly email your latest coupons, offers, or sales in a paperless and effortless way that saves you money. Asking your customers to sign up for mailing lists upon visiting or checking out of your website is an excellent strategy for capturing reoccurring customers. Also, unlike traditional mail, email listings can be saved with meager chances of customers losing track of your offers.
When companies want to launch a new product or service, they don't just release the product and forget about it. No, they begin a campaign to announce their latest and greatest product to the entire world! Perfect examples of this are Coca-Cola launching their now failed "New Coke" or the infamous McRib Sandwich that always seems to be coming back for the "last time." If your business is looking to launch a new product or service or trying to rebrand your company, we suggest starting a marketing campaign. To ensure that this new strategy goes off without a hitch, we recommend hiring a digital marketing campaign manager to make sure you don't fail.